For over 20 years, Nicholas has provided agency services for fast growing start-up businesses globally, primarily for overseas technology businesses seeking expansion into new geographical territories. This has often taken the form of:
- Sales go-to-market services
- Defining targets & incremental revenue opportunities
- Marketing
- Leveraging Nicholas’ wide contact base
- Product refinement & delivery
- Commercial analysis
- Product assessment & fit for new markets
- Operations & delivery capability
A fractional sales agent is a sales professional who works part-time for your business, handling key tasks such as developing a workable sales strategy, building a sales pipeline, preparing sales materials, and and hitting targets.
Unlike commission-based agents, fractional sales agents are paid on a daily or monthly basis.
This makes a fractional sales agent a smart strategy if your company is missing key components needed to make commission-based sales agents work smoothly. A commission-based sales agent won’t be expected to set up a sales-oriented CRM system or build a sales strategy, but a fractional sales agent can do this on a fixed rate.
Why Consider a Fractional Sales agent?
For start-ups, scale-ups, and small businesses, driving sales is crucial, but hiring a full-time salesperson can be a big commitment. A fractional sales agent can bridge the gap. They bring in the expertise to help you build a strong sales foundation, ensuring that your business is ready to scale efficiently and effectively. This can be especially beneficial if you’re planning to bring on commission-based agents later, as the groundwork will already be in place.
Flexibility and Cost Savings
Fractional sales agents can be hired by the hour, day, or month, making them a cost-effective solution. You can scale their involvement based on your needs:
- Sales Assistant: Manages daily tasks and follow-ups.
- Sales Manager: Oversees specific tasks like cold calling or managing leads.
- Sales Director: Develops and implements your overall sales strategy.
While fractional sales agents are not commission-based, their flexible payment structure allows you to pay only for the work you need, making them a much more cost-effective and low-risk option than hiring a full-time sales employee. If things aren’t working out, you can easily adjust or find a new rep without being locked into a long-term commitment.
Perfect Compliment to Commission-Based Agents
A fractional sales agent can be an ideal partner to your commission-based sales agents. They can help build the pipeline, prepare sales materials, and refine your strategy, ensuring that your commission-based agents have the tools they need to succeed.


